Bring Your Own Device (known as BYOD) is an increasingly popular information and communications technology (ICT) strategy where users are allowed by their employers to use whatever device they prefer to do their jobs and to integrate these devices with other services and data. Devices are personally owned by the user or may be funded by the employer.
Yep, BYOD is on the uptake and a hot topic in user experience (UX). Driving forces are many: the influence of what users are doing in their personal lives, powerful emotional attachments to brands and delightful web and mobile-based user experiences, exposure to many more device options, working a company with a strong acquisitions record, and so on. Major technology players are reacting strategically.
With BYOD comes the advantages of superior, personalized user experience, flexibility of working, increased productivity at work, less training needed, and so on. The good is nuanced by issues of corporate liability, security of devices and data from loss or virus attack, integrating a multiplicity of solutions, maintaining versions, scaling the device support offered, questions about control over assets, and other concerns. For some, BYOD is a Bring Your Own Disaster waiting to happen. But, evidence of accelerating BYOD uptake is strong as explained, along with the top pros and cons, in this super infographic.
BYOD may be considered as part of what we call the consumerization of information technology (COIT) in the workplace, where expectations about applications and device UX in work are set by those familiar consumer apps and websites used in an employee’s personal capacity. For me, BYOD is the ultimate strategic expression of device personalization in work. There are plenty of applications UX research areas to explore.
For example, we could investigate how productive are users of apps on different devices. Or, what are the user experience expectations influencing apps? How can apps design be responsive (or neutral), depending on what the user wants to use or do? What are the integration, security, or performance aspects of apps on all these different devices? How can a range of apps perform effectively, efficiently and satisfy a wide audience’s requirements as new devices rapidly appear? How important is consistency of look and feel, and interaction, across devices (ever compared gestures on different mobile devices)? What about user frustration or confusion with so many choices and self-reliance? How can support organizations react? You get the idea...
So, what does BYOD mean for apps in the world of work? Well, for example, in the CRM space, users may use a range of official and personal tools, everything from Microsoft Outlook to RIM BlackBerry smart phones, Apple iPads, Microsoft Excel, Google Search, Facebook, LinkedIn, and so on. The data for all these devices and apps is centrally managed in a database and processed by business intelligence software (and shown using cool visual analytics such as those in our dashboard design patterns), integrating with solutions on–premise or in the cloud. This all makes sense. CRM sales users generally hate the idea of using enterprise apps. It’s all about sales for those guys and gals, so accommodating their context of use through personal device choice is critical.
BYOD interest has been really driven by mobile phone and apps in the workplace with employees using their personal devices to make business calls, installing corporate business apps to perform their work tasks, or integrate with social media or other consumer apps from app stores to help them get their jobs done quickly and easily. However, BYOD goes much further than mobile or the security issues that seem to dominate right the discussion right now. Examples of, or BYOD in the UX area, might include:
- Using personally purchased laptops that are not available through the corporate procurement policy on the corporate network. For example, users connecting their Apple Mac Book Airs to a network in an organization where only Microsoft Windows-based PCs and desktops are officially distributed.
So, watch out for more BYOD research from me in the coming months, and if you’re a partner or customer, stay tuned to the Oracle Usability Advisory Board events.