Unitask Leadership

UNITASK Software has been founded with an industry savvy, experienced management team, which combines the knowledge and wisdom developed via training and practical experience in the largest corporations in the world.

Dale D. Royal – Chief Executive Officer

Dale has been the visionary behind the Do More, Spend Less! charter at Unitask. His dedication to the success of E‐Business Suite customers has led Unitask to record growth over the past year further strengthening the Unitask foundation customers rely on. Dale’s expertise is the product of executive success as the CEO and Founder of COEUM Software and executive roles at VERITAS Software, Sistina, Sequent Computer Systems, and AT&T.

Joe McGee – Vice President of Sales

Joe brings a history of excellence and performance in his leadership role of driving all Direct & Channel Sales efforts that generate Unitask sales and revenue development activities worldwide. Joe leads an integrated sales distribution force that consists of direct sales, integrated channel resellers and service partners for the company. Joe is a recognized Sales leader with his 30+ year career spanning the early days of Oracle, as well as foundational work at Ingres.

Alan Bitterman – Director of Software Development

Alan is responsible for the technical vision as well as software development of Unitask. Alan brings over 25 years of experience in software development and management, as well as a proven track record of successfully designing and building strong engineering teams and software solutions. Prior to joining Unitask, Alan enjoyed leadership positions at such notable companies as Ford Motor Company, past President of Bitt Designs, a company dedicated to providing custom solutions and services for the SMB marketplace, as well as holding such positions as Director of Engineering Systems at Delphi Automotive, Director of Cost Estimating and Pricing and Chief Engineer at Tenneco Automotive. Alan holds advanced Engineering Degrees from Lawrence Tech University.

Eric Cedo – Director of Marketing

On the cutting edge of digital and social media marketing, Eric brings over 15 years of experience building brand awareness and driving revenue generating marketing strategies for such organizations as Nike, The MEDC, Wayne State University and Michigan State University. As an entrepreneur, Eric founded one of the first Social Media agencies in the United States in 2006, BrainGain Marketing. He holds a Bachelors of Arts Degree in Political Science from the University of Michigan.

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